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Why professional translation alone isn’t enough for global marketing

Now, don’t get us wrong. Professional translation is an absolutely critical piece to the global business puzzle. Without it, you can almost bet your messages will miss the mark with customers—or be...

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Will transcreation dilute my global brand?

Consider this tagline: “What a difference a stay makes.” A pun that plays off the well-known saying “What a difference a day makes” works great for a hotel brand in the United States. But use this same...

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Partnership, professional translation trends—and other takeaways from...

We’re fresh off of attending another exciting Localization World conference—this time in Dublin. And while we’re admittedly a little jet lagged—only a little, though, since our Dublin team members are...

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Translation services 101: How to create a grade-A glossary

School may be out for the summer in the United States, Ireland and elsewhere, but here at the Sajan blog, school is always in session. *groans* Now, now. It’s not like that. We won’t bore you with...

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Buying translation services? 5 tips for a regret-free purchase

Per-word rates, technology fees, project management costs, quality processes, vendor management responsibilities . . . when it comes to purchasing translation services, you’ve got a lot to think about....

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Reverse proxy: Making website translation simple

What if you could easily translate your website into many languages without heavy lifting or IT involvement? And you could also have your source website crawled regularly for updates to automatically...

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How can a language translation center bring sanity to your localization efforts?

When your company’s business units and divisions pursue language translation in a disjointed, helter-skelter fashion, it puts unnecessary strain on globalization efforts. Not knowing what anyone else...

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How can I create a language translation center in my company?

So you’ve read up on translation centers and all the positive reasons for centralizing your company’s translation efforts in one place. You know that it’s the way to go for your company, and now you’re...

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3 critical localization testing methods for software and websites

When you’re ready to have your software or website adapted for new markets, there is much to consider. For example, what kind of testing will you require to ensure your final product is top notch? If...

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Multilingual SEO and Google’s Panda 4.0: 3 tips to help you attract more...

“Google’s New Update Has Stripped eBay of 80% of its Best Search Listings.” Headlines like this are enough to make any website manager, online marketer and even CEO stop in his or her tracks. When your...

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6 expert writing tips for better machine translation results

Today we bring you a guest post by Val Swisher, founder and CEO of Content Rules, a firm devoted to everything content: strategy, development and global readiness. Val helps companies solve complex...

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Cost or opportunity? How to increase your translation services return on...

Analysts estimate that roughly $25 is returned for every $1 invested in localization. Furthermore, a Common Sense Advisory study analyzing Fortune 500 companies and their translation efforts found that...

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Is your translation management system stuck in the Stone Age?

Translation management systems bring simplicity and transparency to the many moving pieces of translation and localization. Designed to improve your translation workflow, these systems increase...

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When do you need a subject matter expert for translation quality?

Now, we know what you’re thinking. Aren’t linguists subject matter experts? If yes, then it’s flat out strange for us to question whether or not you need them. And the answer is yes (sort of)....

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